On this page
- Introduction
- Information We Collect
- How We Use Your Information
- Driver's License & Rental Eligibility Data
- Payment Information
- Cookies & Tracking Technologies
- How We Share Information
- Third-Party Services
- Data Retention
- Data Security
- Your Rights & Choices
- Marketing Communications
- Children's Privacy
- Changes to This Policy
- Contact Us
This policy describes how Peachtree Auto Rental ("Peachtree," "we," "us," or "our") collects, uses, and protects information from visitors to peachtreeautorental.com and customers who reserve or rent a vehicle from us.
1. Introduction
Peachtree Auto Rental respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit our website, request a quote, reserve a vehicle, or otherwise interact with us, and how that information is used, shared, and protected.
By using our website or services, you agree to the collection and use of information as described in this policy. If you do not agree with our practices, please do not use our website or services.
2. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our website, and information from third parties involved in your rental.
Information you provide:
- Name, email address, phone number, and mailing address
- Driver's license number, state of issuance, and expiration date
- Date of birth (to confirm minimum rental age)
- Payment card information (processed by our payment provider — see Section 5)
- Reservation details: pickup/return dates, times, location, and vehicle selected
- Insurance information, if provided for verification purposes
- Messages you send us through our contact form, email, phone, or live chat
- Employment or program details you choose to share for specialty programs (for example, travel nurse assignment dates or rideshare platform affiliation)
Information collected automatically:
- IP address, browser type, device type, and operating system
- Pages visited, time spent on pages, and referring website
- Approximate location derived from IP address
- Cookie and analytics data (see Section 6)
3. How We Use Your Information
We use the information we collect to:
- Process and manage vehicle reservations and rental agreements
- Verify your identity, driving eligibility, and insurance where required
- Process payments, deposits, and refunds
- Communicate with you about your reservation, including confirmations and pickup/return reminders
- Respond to inquiries submitted through our contact form or live chat
- Improve our website, fleet offerings, and customer experience
- Detect and prevent fraud, unauthorized use, or violations of our rental agreement
- Comply with legal, insurance, and regulatory obligations
- Send marketing communications, where you have opted in (see Section 12)
4. Driver's License & Rental Eligibility Data
Renting a vehicle requires us to collect and verify a valid driver's license and confirm minimum age requirements. This information is used solely to confirm your eligibility to rent, to comply with state rental regulations, and to support our insurance and liability requirements. We do not sell this information.
5. Payment Information
Payment card details submitted through our website are processed by a third-party payment processor (such as Stripe). Peachtree does not store full payment card numbers on our own servers. Our payment processor's use of your information is governed by its own privacy policy.
8. Third-Party Services
Our website may link to or embed third-party services, including Google Maps and payment processing tools. These third parties have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party websites or services.
9. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining rental records for insurance, legal, and accounting requirements, after which it is securely deleted or anonymized.
10. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Your Rights & Choices
Depending on where you live, you may have rights to access, correct, or request deletion of your personal information, or to object to certain uses of it. To exercise these rights, contact us using the information in Section 15. We will respond in accordance with applicable law.
12. Marketing Communications
If you opt in to receive marketing emails or text messages, you may unsubscribe at any time using the link provided in our emails or by replying "STOP" to text messages. You will continue to receive transactional messages related to an active reservation.
13. Children's Privacy
Our website and services are not directed to individuals under 18, and we do not knowingly collect personal information from children. Rentals require a driver's license and minimum age eligibility.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Your continued use of our website after changes are posted constitutes acceptance of those changes.
15. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Peachtree Auto Rental
8735 Dunwoody Pl, Ste. 11537
Atlanta, GA 30350, United States
Phone: 770-600-DROV
Email: Info@inbalanceconsulting.com